Our Story

Meet Cat, the innovative mind behind Soft Cut Intimates, a brand that revolutionizes the underwear market with a fresh perspective on design and inclusivity.

Cat's journey began with a deep-seated frustration in the underwear industry. As a curvy woman with a soft tummy, she experienced the discomfort of ill-fitting, low-cut undies that did little to enhance her figure. Tirelessly trying one pair after another, she found that most options dug into her hips, creating lumps and bumps in places that were naturally smooth. Dissatisfied with the available choices, she couldn't help but wonder why no one had addressed these issues.

The turning point came during the peak of the COVID-19 pandemic when Cat lost her job as a sound engineer. Faced with uncertainty about the future of the live music scene, she decided to tap into her Bachelor of Fashion Design and explore a new path. A friend's question—why not use her fashion design skills—resonated with her, sparking the idea for Soft Cut.

Driven by a desire to create a brand with a strong focus on sustainability and inclusivity, Cat embarked on a journey to learn everything about patternmaking and sewing. Armed with a pair of her favorite undies, she traced off the pattern, delving back into a skill she hadn't used in a decade. Extensive research, consultations with a sustainability coach, and conversations with friends in the industry helped shape her vision.

What emerged was more than just a product; it was a commitment to comfort and empowerment. Cat reimagined the design process, moving away from replicating existing styles and focusing on creating something truly unique. The signature element of Soft Cut Intimates became the super-soft, double-layer waistband without elastic—a game-changer for those who loathed the discomfort of tight waistbands.

Navigating the challenges of the pandemic and grappling with uncertainty, Cat transformed the idea of "better undies" into a thriving community and business. Soft Cut Intimates became a symbol of openness, diversity, and curiosity, reflecting Cat's dedication to breaking away from the norm and embracing a more comfortable and inclusive future in the world of intimate apparel.